As this is the first cut it is still in need of some tidying up in terms of missing frames and slightly out of time cross-cutting.
I am really pleased with the way in which the cut has turned out, especially with the restricted time frame our actor could work in - Our entire piece was shot in one afternoon/evening and I continued to edit it immediately in order to get some audience feedback as soon as possible to move forward with the project.
Mick Jenkins - Drink More Water (DIRECTED by Ella McLeod)
After creating a first cut of my film I started showing it to my peers, family and teachers in order to get some feedback - I began by asking specific questions and then letting them elaborate in the end.
An example of questions and feedback I got from my dad are below.
What is your overall opinion of the video?
I really like the video, I think it works really well with the feel of the music. The minimalist appeal works quite well however more could be added as it felt quite repetitive.
What do you think the mood of the video is?
I don't think its a dark mood however its somewhat neutral, not really happy nor sad.
What do you think works?
The simplistic video shots and home made approach really works. Looks really effortless yet professional.
What do you think could be improved?
I think there should be a bigger variation of shots also I feel like I'm waiting for the artist to arrive somewhere however he doesn't.
What do you think could be added?
More studio based shots to break away from the natural shots. Also some more miming shots from the artist and maybe adding a second character - a female character for example that he could be meeting up with and having conversation with.
Do you think this is a good representation of Underground Hip Hop visuals?
I think the simple visuals, and monotone filter really works in creating simple smoother rap visuals.
If you could rate the current project out of ten, what would you rate it?
Currently without the use of variation a strong 7
Do you think this has the potential to be a successful promo?
I think this type of promo would really appeal to younger people who are involved in the creative generation - in itself it is almost like a fashion and music piece of work. For a mainstream audience I think it is too simple but mainstream isn't your target audience anyway!
In learning this we have decided to add some studio based shots to our film - Including miming, abstract visuals and some form of conversation. This will add a lot more variation to the piece and stop the audience from getting bored because of the repetitive feel. We also may add an ending in which the character feels as though they have actually arrived somewhere but as it stands we personally like how the character becomes engulfed in the crowd as he walks away from the camera and enters the station.
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