- John Fiske – genre as ‘convenience’ for producers and audiences
- Henry Jenkins – genre constantly ‘breaks rules’ e.g. evolving hybridization
- John Hartley – genre is interpreted culturally
- Daniel Chandler – genre is too restricting
- Steve Neale – genre as repetition and difference
- David Buckingham – genre in constant process of negotiation and change
- Jason Mittell – industry uses genre commercially
- Barry Keith Grant - on sub genres
- Rick Altman – genre offers audiences a ‘set of pleasures’
John Hartley – genre is interpreted culturally
Our Media Piece is influenced by Underground Hip Hop, this is predominantly controlled and ran by the creative, urban, youth culture.
Barry Keith Grant - on sub genres
Our Media piece is for the sub genre Underground Hip Hop, this involves lots of important lyricism - Metaphorical language and visuals and abstract ideas.
Jason Mittell – industry uses genre commercially
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