Due to our artist being a young male, we have decided to style him quite simple. In having quite minimalistic yet stylish clothing it appeals to the underground scene. Dressing him in casual wear also works alongside the setting and mood of the film. As he is simply strolling through London in the evening a simple jacket, jeans and shirt works well.
I was informed by fellow creative's in the Underground Music Industry. One of these artists included Kojey Radical in which I noted his choice of clothing during his live performance at the Tate Britain.
Above is a moodboard I also created for the post 'Star Marketing' It shows images of young, South London males. All bringing their streetwear to the modern fashion world.
- Black Bomber:
Much like in the images above, a black bomber is seemingly a simple statement piece.
Much like in the images above, a black bomber is seemingly a simple statement piece.
- Grey Turtleneck (in Video):
A simple grey turtleneck breaks away from the predominantly black outfit whilst still maintaining a minimalist appeal.
- Black Skinny Jeans:
Again a very simple, staple piece in which is very popular in casual fashion.
Within our music video we made a mistake with continuity. We really loved some of our dynamic test shots that we did before we had properly started filming. Within the test shots Ike was still wearing his grey sweater. Whilst this would seem distracting it was almost irrelevant to our audience's. This is due to it being quite a candid video without a specific narrative which would mean we don't necessarily need continuity but rather a continuous theme.
For the main motif of our music video our artist wore a simple grey turtleneck with a black padded, bomber style jacket.
Whilst this still emphasised an air of fashion and presents him as a well dressed male - It still looks as though not too much care nor effort goes into his look.
Our artist was wearing low cut Doc Martins, Black Skinny Jeans and White socks.
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