Name: Ike
Age: 22
I did a lot of research into the creation of our Artist. I wanted Ike to be an Underground Hip Hop Artist similar to the likes of South London Creatives.
As the artist was born and raised in South London this would be included in his marketing because he wants to attract the youth of today that live within these poorer, rougher estates.Our artist would be within the creative types of youth, who use their knowledge of their environment and intelligence to really show achievement and contrast against those that have all handed to them within the industry.
These artists, designers etc... All want to express their struggles and differences via their street-wear and music. This community is very tight-knit and often all of these different creative's share into each others talents.
In creating my artist I also went to see two similar artists to himself. These include Kojey Radical and Jay Prince. These individuals are incredibly passionate and creating ground-breaking music. In watching their impactful, empowering performances and then meeting with Kojey after. I got to see the real contrast in personas. On stage being a confident performer and offstage being a humble, quiet individual.
This is how I built up our own artist IKE in my mind. No sense of glamour or fame but a real drive for the music and talent which is reflected in my work.
For example, the music video would be of IKE in his simplest form, simply strolling the streets with short glimpses of his stage shoes. No signs of glamour, money or cars but the main focus is on the music and the video acts as a sort of accompaniment for the music. Maintaining the calm tone and mood.
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